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What Was Horse Junkies United?

Nicole Cosgrove

March 29, 2021

The equestrian world is full of competition and that can make it an intimidating place for newcomers and amateur riders, who may not have big plans apart from enjoying a trusting relationship with their horse. Horse Junkies United was a website that helped make the equestrian world a more welcoming place for newcomers to the horse world – and the world-at-large. Horse Junkies United’s slogan was “making the ordinary extraordinary”, which is exactly what they accomplished.

horse shoe divider

What Was Horse Junkies United About?

Kentucky Mountain Saddle Horse
Image Credit: Wikimedia Commons

Not every rider is an Olympic hopeful and not every horse is a Kentucky Derby prospect. Horse Junkies United was created for everyday people and their everyday horses living and learning together. HJU not only made the horse world more approachable but also created a safe place for everyday horse enthusiasts to come together.

The site shared information about horses, their care, and equestrian products, while also creating a forum for riders to find support and encouragement from each other. HJU brought people together who would likely have never even met, and created a community that built relationships and encouraged growth in riders of all experience levels.

What Could You Find on Horse Junkies United?

Friesian Horse galloping
Image Credit: Pixabay

HJU was more than comradery for riders; it was an extensive library of knowledge and education. The site offered information on everything horse-related, from types of riding gear to dealing with behavioral problems in horses. HJU wasn’t afraid to confront human issues, like managing frustration while riding and identifying when a riding issue is because of human error.

The site was honest in its intentions and was just as comfortable addressing sadness as it was happiness. The horse world isn’t always happy events, so the site provided a safe place for riders to not only talk but also to grieve together when tragedy struck within the horse or HJU communities.

Though HJU no longer exists as a proprietary entity, the team behind the project appears to have rebranded as Heels Down Mag, an independent media outlet geared toward the equestrian community.



Horse Junkies United was created to bring riders of all backgrounds and experience levels together, and it met that goal in an approachable, relatable way. Human interest stories mixed into the world of horsemanship created a level of comfort that many horse-world sites have failed to do. Combining that comfort with a community that was accessible to so many horse junkies was something uniquely Horse Junkies United. They really did make the ordinary extraordinary.

Nicole Cosgrove

Nicole is the proud mom of Baby, a Burmese cat and Rosa, a New Zealand Huntaway. A Canadian expat, Nicole now lives on a lush forest property with her Kiwi husband in New Zealand. She has a strong love for all animals of all shapes and sizes (and particularly loves a good interspecies friendship) and wants to share her animal knowledge and other experts' knowledge with pet lovers across the globe.