US Pet Insurance Market Share by Brand in 2024: What Are the Biggest Companies?

Pet insurance is a growing industry that’s projected to expand through 2030. There are over 111.6 million cats and dogs living as pets,¹ and of those pets, only just over 5 million are insured.² So, the pet insurance industry is predicted to grow exponentially as veterinary care prices continue to increase.

In terms of revenue, the U.S. pet insurance market value is estimated to be $9.53 billion in 2023.³

There are many different pet insurance companies and insurance companies that have started to include pet insurance in their list of services. Some are emerging as key players in the industry and have market shares that are increasing each year.

We have a current list of the U.S. pet industry’s most popular pet insurance companies based on recent data.

(Sources: IBISWorld, macrotrends, Value Market Research, zoominfo; estimates based on 2021 revenues)

The 10 Biggest Pet Insurance Companies by Market Share

Trupanion has the current most significant market share percentage and had an estimated revenue of $699 million in 2021. This company excels in providing accident and illness pet insurance plans. While its premiums are higher than national averages, the plans are attractive because they all have 90% reimbursement rates and no annual limits.

Trupanion also has unique riders that you can add to its accident and illness plan. So, it’s an attractive company for many pet owners looking for customizable coverage options.

Nationwide is a massive insurance company that has also been developing its pet insurance division. One of the elements that makes Nationwide stand out from its competition is that it’s one of the few providers with insurance plans for birds and exotic pets.

Nationwide also has different tiers of insurance plan coverage so that you can choose from an array of accident-only plans, accident and illness plans, and wellness care plans. Since Nationwide already has a prominent presence in the insurance world, we won’t be surprised to see its market share increase over the next few years.

Embrace is one of the oldest pet insurance companies in North America and has consistently positive ratings as an insurance provider for cats and dogs. In 2022, it was named Forbes’ #1 Pet Insurance.

This company offers one accident and illness plan to which you can add on wellness care coverage. Along with accident and illness coverage, Embrace has the Wellness Rewards program, which helps pay for routine veterinary care visits, vaccinations, and other routine care. In addition, Embrace regularly donates to charities and nonprofits.

Now referred to as Fetch by The Dodo, Petplan has been offering pet insurance for over 15 years. The Dodo acquired it in 2020 and now provides accident and illness plans for dogs and cats.

Pet owners interested in lower premiums will benefit from reductions made to premiums for every year a claim isn’t processed. These reductions can be as high as 30% of the total premium.

Pets Best was started by a veterinarian concerned about the growing number of euthanized pets impacted by healthcare costs. This company offers both accident-only and accident and illness plans. It also offers optional routine care coverage at a discounted price.

Pets Best offers several customizations that can help adjust premium prices, such as changing the deductible amount, annual limits, and reimbursement rates. It also has shorter waiting periods, so you can be eligible to receive reimbursements sooner.

Hartville Pet Insurance is a brand under the Crum & Forster Pet Insurance Group. It has a standard accident and illness plan, and you can add preventative care to the base plan. You also have the option of unlimited annual limits.

Hartville also offers an accident-only plan, and premiums are much cheaper. So, it’s a great option if you have young and healthy pets that don’t require many vet visits.

7. MetLife Pet Insurance

Formerly known as Petfirst Healthcare, MetLife Pet Insurance acquired this company in December 2019. As a fairly new venture for MetLife, there’s much room for growth. MetLife currently offers cat and dog insurance for pets of all ages. This company offers flexible plans so that they meet your pet’s needs at each life stage.

Another appealing aspect of MetLife pet insurance plans is that they’re offered with family plans, so all your pets can be under one policy.

Petsecure is a Canadian pet insurance company, and it’s the first and only licensed insurance company in Canada to only sell pet insurance. All of Petsecure’s tiers of insurance plan coverage have 80% reimbursement rates, and there’s also an option to have no annual limits.

Petsecure also supports charitable work and has partnerships with adoption agencies. Pet breeders can also enroll in Petsecure’s Breedsecure program to provide 6 weeks of free pet insurance for new cat and dog owners.

Healthy Paws focuses on providing accident and illness pet insurance for cats and dogs. It’s a smaller company but delivers excellent customer service and has an easy process for pet owners to receive reimbursements. Rather than following the traditional claims processing format that many pet insurance companies have, Healthy Paws has an app that receives and processes medical bills.

Healthy Paws also doesn’t have any coverage limits and can cover some alternative therapies, like acupuncture and chiropractic care.

Pumpkin Pet Insurance Company is a growing pet insurance company with a good reputation amongst customers. As a small and young company, there’s plenty of room for growth. We wouldn’t be surprised to see its market share increase over the next several years.

Pumpkin offers one accident and illness plan that provides competitive coverage for cats and dogs. It also covers veterinarian exam feels. Another great feature of Pumpkin insurance plans is that it doesn’t have waiting periods for knee injuries and hip dysplasia.

Pet Insurance Trends in North America

Experts in the field are very optimistic about the growth in the pet insurance industry as many factors contribute to its expansion. First, veterinary care costs continue to rise, and many pet owners are facing challenges with paying out-of-pocket.

The number of households with pets is also continuing to grow, and pet owners are starting to view and treat pets as family members. This makes them more willing to create a budget for veterinary care.

Lastly, since there are relatively few insured pets, there are a lot of opportunities for pet insurance companies to grow a strong client base. More pet ownership data will reveal how to innovate pet insurance products to attract more customers.

Conclusion

With the pet care industry growing, estimated growth in the pet insurance sector is projected to be exponential. There are currently about 20 key pet insurance companies in North America. As there’s plenty of opportunity for growth, the industry is expected to garner more interest and attract more investors. The types of pet insurance services are also malleable to innovation, so current pet insurance companies may look completely different soon.

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