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Home > General > Dr. Brite Pet Pure Products Review 2023: Pros, Cons, & Verdict

Dr. Brite Pet Pure Products Review 2024: Pros, Cons, & Verdict

Dr. Brite Pet Pure Products Review SAPR FT

Please note: Dr. Brite has discontinued their pet product line and the products reviewed in this article are no longer available for purchase.  

Our Final Verdict

We give Dr. Brite Pet Pure Products a rating of 4.5 out of 5 stars.


Dr. Brite is a personal care company dedicated to creating safe, non-toxic products for the entire family. Their Pure Pet line features a handful of dental and coat products created without harmful chemicals and inflammatory ingredients that are safe for cats and dogs.

If you find yourself scouring ingredient labels before you buy anything, Dr. Brite is a company you’re going to love. They go beyond even what your typical “all-natural” companies do to ensure their products are safer for your pet. But do keep in mind, these ethical products are a little pricier than your typical dog toothpaste and grooming supplies.

I had a chance to try three Dr. Brite Pure Pet products on my dogs, Ragz and Papyrus, and the newest member of our family, Makoa the kitten.

Since both of my dogs are getting older, and one has terrible teeth, I was very happy to find that the anti-plaque pen and oral cleansing spray helped improve their dental health while making their teeth cleaning routine easier. And the cleansing wipes were a surprise lifesaver on more than one occasion.

Find out why I believe these products are worth the buy and where I see room for improvement in my full product review, below.

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At a Glance – What We’ve Reviewed:

Image Product Details
Our Favorite
Pet Pure Cleansing Wipes Pet Pure Cleansing Wipes
  • Alcohol-free
  • All-natural, non-toxic
  • Pleasant coconut scent
  • Second place
    Pet Pure Anti-Plaque Pen Pet Pure Anti-Plaque Pen
  • Perfect for travel
  • All-natural, non-toxic
  • All-in-one toothpaste and brush
  • Third place
    Pet Pure Oral Cleansing Spray Pet Pure Oral Cleansing Spray
  • Easy to use
  • All-natural, non-toxic
  • Noticeable reduction in bad breath
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    About Dr. Brite Pure Pet Products

    Dr. Brite was founded by two sisters, a doctor and a dentist. The ingredients they use to build their products are based on a shared philosophy of using only safe, natural ingredients. But they also use their clinical expertise to find ingredients that work to keep skin and teeth healthy.

    Who Are Dr. Brite Pure Pet Products Best Suited For?

    Dr. Brite’s line of Pure Pet dental and coat care products is great for anyone concerned with the kinds of ingredients their dog may ingest or come into contact with.

    Whether you’re worried about cancer and inflammation-causing chemicals or just have a pet that is super sensitive to toxins, you’ll love these products. They’re made with quality, highly-researched, non-toxic, natural ingredients that are safe for dogs, cats, and other pets.

    Product Quality

    The background of the founders is apparent when you look at the high-quality and functional ingredients included in their Pure Pet Products.

    Both the cleansing wipes and the dental products are free from gluten, sulfate, and fluoride. The products are also vegan and cruelty-free. And all are made in their US manufacturing facility in Orange County, California.

    dr. brite products

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    Use and Ingredients

    The Pet Pure Cleansing Wipes

    Dr. Brite’s Pet Pure Cleansing Wipes are an awesomely versatile way to keep your pet clean. These gentle wipes can be used to wipe down paws after a walk, clean away tear stains, clean ears, and more.

    The natural ingredients are safe for even sensitive skin. And you don’t have to worry about your pet (I’m looking at you cats!) licking their fur after use. These wipes are completely non-toxic and made with many of the same ingestible ingredients used in the anti-plaque dental pen.

    The wipes themselves are bamboo fiber and are soaked in a gentle cleansing solution.

    The Pet Pure Anti-Plaque Pen

    Dr. Brite’s Pet Pure Anti-Plaque Pen is a genius solution to making pet dental care easier.

    This unique product features silicon bristles that automatically fill with toothpaste gel when you turn the bottom of the pen. All you have to do is lift your pet’s lip and gently scrub each tooth, twisting out more tooth gel as needed.

    It features many of the same gentle ingredients as the cleansing wipes. These non-toxic, natural ingredients are safe for dogs and cats and won’t cause problems if ingested.

    The Pet Pure Oral Cleansing Spray

    Dr. Brite’s Pet Pure Oral Cleansing Spray is an easy-to-use dental spray that helps fight bacteria and freshen breath. All you have to do is spritz your dog’s teeth with this product a few times per day to freshen their breath.

    Rather than masking bad breath, it is made with ingredients that help flush away stinky buildup and odor-causing bacteria. Over time, this helps reduce bad breath. That means fresher puppy licks and less-smelly kitty kisses.

    Like Dr. Brite’s other products, this one contains only safe, non-toxic, natural ingredients.

    The Recall History

    According to the FDA, Dr. Brite has not experienced a product recall for any of their Pet Pure or human personal care products.

    In Summary

    • All-natural
    • Safe & non-toxic
    • Easy to use
    • Convenient and versatile
    • For dogs and cats
    • Requires consistent use
    • Pricier than generic or mass-market options


    Reviewing the Most Popular Dr. Brite Pet Pure Products

    Let’s take a look at three of the most popular Pet Pure dental and coat care products currently available from Dr. Brite.

    1. Pet Pure Cleansing Wipes

    dr. brite pet pure cleansing wipes

    These versatile pet cleansing wipes can be used on dogs and cats and are perfect for cleaning up paws, ears, bums, tails, and everywhere in between.

    I find them to be especially useful for quick wipe-downs after walks. They’re also great to have on hand during travel.

    Because these wipes contain only non-toxic, natural ingredients, you can feel confident using them even on sensitive pets. They’re gentle enough for use around the eyes and are even effective at keeping tear stains in check.

    Each pack contains 54 wipes made of 100% bamboo. The cleansing solution contains vegan ingredients and has a mild, pleasant coconut scent.

    The wipes leave a bit of an oily residue on the fur, and they’re also a bit hard to tear, which means you have to use the whole wipe, even for smaller jobs.

    But it’s hard to beat the convenience of this product. Plus, I love the mild, pleasant coconut scent.

    • All-natural, non-toxic
    • Alcohol-free
    • Pleasant coconut scent
    • Convenient, resealable packs
    • Leaves fur a little oily
    • Hard to tear

    2. Pet Pure Anti-Plaque Pen

    dr. brite pet pure anti-plaque pen

    Dr. Brite’s Anti-Plaque Pen is a convenient way to brush your dog or cat’s teeth without the hassle of a toothbrush and toothpaste.

    This ingenious little pen features silicone bristles that fill with cleansing gel when you twist the base of the pen.

    The gel is made of all-natural, non-toxic ingredients that help dissolve plaque and kill odor-causing bacteria in the mouth. The unique pen shape and pointed application make it easier to target problem areas near the gums.

    I’ve found that the all-in-one package makes brushing my pet’s teeth much faster and less of a struggle. The fact that the pen is small and comes with a cap makes it perfect for travel, as well.

    • All-in-one toothpaste and brush
    • All-natural, non-toxic
    • Easy to use
    • Perfect for travel
    • Hard to keep brush clean
    • Bristles are a bit soft

    3. Pet Pure Oral Cleansing Spray

    dr. brite pet pure oral cleansing spray

    For dogs and cats that suffer from bad breath, Dr. Brite’s Oral Cleansing Spray is a convenient, effective solution.

    This spray is made of non-toxic, natural ingredients. Unlike most breath spray products, it doesn’t work by masking bad breath. Instead, it contains natural antibacterials and antioxidants that help support oral health while breaking down plaque and fighting odor-causing bacteria.

    The spray has a building action with a noticeable reduction in bad breath after just a few days of continuous use.

    It’s easy to use and a great option for pets that won’t tolerate brushing. But do keep in mind, for best results you need to use this product multiple times a day, every day.

    • Noticeable reduction in bad breath
    • Easy to use
    • All-natural, non-toxic
    • Takes time to have an effect


    Our Experience With Dr. Brite’s Pet Pure Products

    I was very excited to put Dr. Brite’s Pet Pure products to use on my own pets, especially their oral care products.

    Both my dogs are getting older and already have a history of poor dental health.

    Papyrus is 14 and, as a Chihuahua, has never had great teeth. But Ragz, my 12-year-old Dalmatian mix is worse. We found out she has a genetic predisposition to periodontal disease after she had to have over half her teeth surgically removed five years ago.

    Anything that can make their oral health care routine easier is worth the money in my book.

    After receiving Dr. Brite’s Pet Pure Oral Cleansing Spray and Anti-Plaque Pen, I put both to use on my dogs immediately. I was also excited to put the Cleansing Wipes to the test and found them especially useful for my new kitten, Makoa.

    papyrus and cleansing wipes from dr. brite

    The Anti-Plaque Pen

    I decided to use the anti-plaque pen on Ragz only to avoid cross-contamination given how prone she is to oral bacterial overgrowth.

    My initial impression of the pen was pure excitement. A brush and toothpaste in one!? Yes, please!

    After about 20 turns of the end of the pen to deploy the gel the first time, I found the pen super easy to use.

    The shape of the pen and bristles made it easy to scrub the gumline of every tooth. And not having to mess with a brush and separate tube of toothpaste took noticeable time off my nightly doggy oral care routine.

    The bristles are softer than what we normally use. They appear to be made of silicone and are shorter and rounder than traditional toothbrush bristles. This makes it difficult to scrub away plaque with the same vigor I’m used to.

    Still, after three weeks of using the pen in place of a traditional brush, Ragz’s teeth had no new tartar buildup. I think much of this success was due to dedicated daily use.

    The product label recommends utilizing the pen 2 to 3 times per day. I’ll admit I wasn’t that thorough (and I don’t know many pet parents with that kind of extra time). But even using it once a day helped prevent tartar buildup and bad breath.

    The only other concern I had was that the brush was difficult to keep clean. The label cautions against washing it with water, so I just wiped it with a paper towel after each use. Because Ragz’s teeth tend to bleed, this wasn’t optimal, but as long as I was thorough it seemed to be enough to keep things mostly clean.

    Overall, I was very impressed with this product. On top of it being incredibly easy to use, it also appeared to be very effective at preventing new plaque from forming.

    dog sniffing anti-plaque pen

    The Oral Cleansing Spray

    I used the oral cleansing spray on both of my dogs.

    Like the Anti-Plaque Pen, the product label recommends you use it 2–3 times a day. On most days, I only had time to apply it once. But still, it provided a noticeable improvement to my dogs’ normally very stinky breath.

    The spray itself does not have much of a smell beyond what I would describe as a mild “fresh coconut” scent. It did nothing to mask my dog’s stinky breath. Rather, after a few days of use, it simply reduced the stink.

    This reduction in stinky breath was especially noticeable for Ragz. Normally, if she pants or yawns, you know it, even if you’re half a room away. But after starting this spray, her toxic-level stinky breath was reduced to typical—and very tolerable—standard dog breath levels.

    Papyrus’ breath, which is not typically great, also improved with this product.

    It was a little hard to spray onto Papyrus’ teeth, given his small mouth, but it was well worth the struggle. For Ragz, who has more of a normal-sized mouth, it was super easy to use and only took a few seconds to apply each day.

    Given the ease of use and the results I saw, I will definitely be continuing to use Dr. Brite’s Oral Cleansing Spray for my dogs and highly recommend it to other pet owners.

    oral cleansing spray used on dog's teeth

    The Cleansing Wipes

    The last Dr. Brite Pet Pure product I tried was their Cleansing Wipes.

    I used these to control Papyrus’ red tear stains that he gets under his eyes, and they worked surprisingly well.

    Not only did they help remove the fresh discharge, but they actually lessened the appearance of the stained fur over time.

    I also appreciated having these on hand for the occasional wipe-down after walks. But where they really came in handy was for use on my new kitten, Makoa.

    I rescued this little kitty from the streets of Oahu, which are, sadly, overrun with feral and stray cats. He came into our home flea-ridden and very sick. Getting him better took a lot of medications, including multiple antibiotics which left him with some bad diarrhea.

    Anyone who has litter box-trained a kitten can imagine how messy things can get when you add the runs to the mix. Luckily, I had Dr. Brite’s Cleansing Wipes on hand to clean things up!

    Even with Makoa’s white fur, these wipes were able to get him looking and smelling as good as new after he inevitably stepped in and got poop all over himself.

    The wipes did leave his fur feeling a little oily after I rubbed him down with them. But it was very nice to have natural, non-toxic wipes on hand that were gentle enough to use on such a young kitten. They were definitely worth the purchase.

    a kitten getting wiped with cleansing wipes



    If natural, safe pet care products are important to you, I highly recommend looking into Dr. Brite. Their Pet Pure products are highly effective, easy to use, and well worth the money.

    The Pet Pure Cleansing Wipes proved invaluable in helping keep my sick kitty clean. Meanwhile, their Anti-Plaque Pen and Oral Cleansing Spray helped shave minutes off my daily doggy dental routine, while reducing my dogs’ bad breath and preventing new plaque from forming.

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